
Carlos Gil, Founder & Editor, The Best Network
Author, speaker and editor
Carlos Gil is the bestselling author of The End of Marketing, a LinkedIn Top Voice, and founder of The Best Network. He brings 15+ years in marketing to practical reviews of AI, SaaS, email marketing, creator, and ecommerce software. Full author profile
The Best Network
BestSends is part of The Best Network — a portfolio of editorial and tooling properties for marketers, founders, and operators:
- BestSends.com — editorial directory of email and newsletter infrastructure
- BestStacked.com — editorial directory of AI tools, SaaS, and growth software
- BestCreates.com — editorial directory of tools and technology for creators
- BestStorefront.com — editorial directory of ecommerce and commerce technology
- SenderlyAI.com — AI email composer (tool)
Editorial sites cover the broader ecosystem with independent reviews. Tools are products built and operated under the same network — clearly separated from editorial coverage. More about the network →
Our Mission
BestSends exists to help marketers, creators, and business owners find the right email marketing platform through independent editorial evaluation and documented hands-on testing where available. We are not paid by any platform to rank them higher. Affiliate commissions and sponsorships never determine evidence status, ratings, rankings, or verdicts. Every recommendation reflects what we genuinely believe is the best tool for a given use case — even when that means recommending a platform we don’t earn from. Learn more in our affiliate disclosure.
How We Review
Every published review receives substantive editorial evaluation led by Carlos Gil. Reviews are labeled hands-on reviewed, editorially reviewed, or research preview. The work may include:
- Account setup & onboarding — We sign up for each platform (free and paid tiers), import test subscriber lists, and evaluate how quickly a new user can send their first campaign.
- Campaign building — We create multiple email campaigns using the built-in editor, testing template variety, design flexibility, personalization, and mobile responsiveness.
- Deliverability testing — We send test emails to seed accounts across Gmail, Outlook, Yahoo, and Apple Mail, then measure inbox placement rates, spam folder rates, and authentication support (DKIM, SPF, DMARC).
- Automation evaluation — We build multi-step automated workflows to test trigger options, conditional logic, branching, and pre-built template quality.
- Support responsiveness — We contact each platform's support team via email, chat, and phone (where available) at different times, measuring response times and answer quality.
- Pricing comparison — We compare costs at 1,000, 10,000, 50,000, and 100,000 subscriber tiers to assess value at every scale.
Each platform is scored on a 10-point rubric across five areas: features (3), ease of use (2), deliverability (2), customer support (1), and value (2). Every review displays an updated date; testing notes and test dates appear only when documented product-use evidence supports them. Read the full review methodology.
From the Stage: Email Marketing Insights
Carlos Gil has spoken at global marketing conferences including Inbox Expo, Social Media Marketing World, and Content Marketing World.
This keynote breaks down why email outperforms social media and what marketers need to do about it. Read the full analysis →
Editorial Policy
BestSends maintains strict editorial independence. No platform can pay for a higher ranking, score, evidence status, or favorable verdict. Sponsored work is clearly disclosed and does not buy placement. If we discover an error in any review, we correct it promptly and note material updates. We believe transparency is the foundation of trust — which is why our affiliate disclosure is prominently linked on every page. Questions about our editorial process? Contact us.